All of Kruel London's manufacturing is supervised in the Civitanova Marche based Strappa family factory in which Eros himself was raised. Eros took over the family business in 2006 and had been personally overseeing the production process since then. Kruel London, built on heritage and family values, would soon be synonymous with handmade Italian luxury.

The craftsmanship of every shoe, from the bullet to the genuine Nappa leather, all the way down to the packaging, Kruel London focuses on creating luxury for the everyday woman.